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Marketing Manager, HomeGoods

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Date: Feb 11, 2019

Location: Framingham, MA, US

Company: TJX Companies, Inc.

Make home yours! Explore career opportunities at HomeGoods, where we strive to provide opportunities for growth, recognition and work-life balance. As an Associate, you already know that HomeGoods is where savvy shoppers of every style discover an ever-changing selection of exciting top brands and home fashions from around the world, at prices generally 20%-60% below department and specialty store regular prices, on comparable merchandise, every day. With over 500 stores nationwide, it’s a great time to join the HomeGoods team.


HomeGoods is where motivated professionals turn for exciting and challenging experiences in a creative and supportive environment. You can also feel good knowing you are joining The TJX Companies, Inc., a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. In addition to HomeGoods, TJX’s retail chains include TJ Maxx, Marshalls, Sierra Trading Post and Homesense, as well as and in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and in the U.K.; and TK Maxx in Australia. Associates. As a retailer committed to growth, success is always in style at TJX!


Marketing Manager


Job Summary:


The Marketing Manager is responsible for the development of marketing communications in order to generate growth in the HomeGoods business by building brand familiarity, driving customers into HomeGoods stores and increasing the brand’s market share.  She/he works closely with key partners at HomeGoods (including Senior Leadership), along with a cross-functional group of internal marketers and external partners to ensure that all initiatives align with business objectives and support the brand’s overall communications strategy.


Major Areas of Responsibility:


  • Demonstrates strategic thought leadership and a passion for marketing, the home retail category and innovation.


  • Drives brand stewardship in the retail space, considering changing category, consumer and media landscape.


  • Serves as vital member of the integrated marketing team that together, drives marketing objectives across paid, earned and owned channels, ensuring the channels work in harmony to maximize impact in the marketplace and leverage efficiencies.
    • Leads content strategy and development across channels with expertise across digital platforms and influencer landscape.
    • Evaluates integrated marketing plans and strategically evaluates and optimizes opportunities.


  • Exhibits strong interpersonal skills resulting in effective collaboration with internal departments including Buying/Planning, Media, Consumer Insights, Public Relations, etc. as well as external agency partners.


  • Demonstrates a working knowledge of the business and can translate merchandise vision into compelling creative through briefing, concepting and execution phase (with photoshoot oversight).


  • Responsible for planning, maintaining and reporting on budgets associated with defined areas of responsibility; suggests opportunities to control costs.


  • Develops talent and mentors talent on the HomeGoods marketing team, specifically overseeing the Marketing Supervisor.


  • Drives all projects by prioritizing and planning to successfully meet deadlines, demonstrating initiative, anticipating and developing solutions to problems and utilizing sound and logical judgement when making decisions.




  • Bachelor’s Degree or equivalent


  • 7-10 years of Marketing experience


  • 4+ years of directly related experience with internal and/or external agencies


  • Excellent written, verbal communication and presentation skills


  • Interest in home fashion/fashion trends, pop culture, media news and digitally savvy


  • Demonstrated success collaborating, partnering and influencing at all levels and across all functions of an organization


  • Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and Social Media


Preferred Personal Attributes:


  • Strong ethics and integrity both personal and professional


  • Respect for established business model and corporate culture


  • Ability to build relationships with all levels within an organization


  • Collaborative, participatory decision-maker


  • Innovative, calculated risk-taker who learns from mistakes



What's In It For You?


In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package.


TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.


Posting Notes: Framingham  || MA

Nearest Major Market: Framingham
Nearest Secondary Market: Boston

Job Segment: Merchandising, Fashion Retail, Communications, Marketing Communications, Marketing, Retail, Fashion