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Marketing Manager - Sierra

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Date: Feb 5, 2019

Location: Framingham, MA, US

Company: TJX Companies, Inc.

Are you ready to explore the corporate side of retail? Then try TJX on for size. You’ll join a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support them by making TJX a terrific place to work. We are committed to leveraging the differences among our Associates, and believe that the diverse skills, experiences and background that they bring into the organization will help us continue to succeed.


Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra and Homesense, as well as and in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and in the U.K.; and TK Maxx in Australia. As a retailer committed to growth, success is always in style at TJX!


Marketing Manager – Sierra


Position Overview:


The Marketing Manager - Sierra is responsible for the strategic planning and execution of marketing programs to support the brand marketing goals of building brand, increasing visitation to stores, and driving site sales. The manager will lead the execution of the multi-channel brand marketing strategy through new customer acquisition and retention efforts via various marketing initiatives (PR, Social, Digital Marketing and In-Store). To accomplish this, the Marketing Manager is responsible for leading an internal team and an external ad agency.


Key Responsibilities


Marketing Strategy Execution


  • Oversee and support the day-to-day execution of the Sierra brand marketing strategy and creative content calendar to drive Sierra brand goals
  • Collaborate with the Corporate Digital Marketing, Media, and Site teams and agencies to ensure proper execution of all daily / weekly campaigns
  • Manage and execute in-store initiatives to enhance retail marketing, including regional / zonal micro programs
  • Partner closely with the Sierra Brand Creative team on the conceptualization, design, and finalization of all creative content
  • Review all creative content to ensure a consistent brand strategy and voice, ensuring alignment with Sierra brand guidelines and messaging themes
  • Plan and direct activities supporting marketing strategy and initiatives (PR, Social, Digital Marketing and In-Store)
  • Support partnership with cross-functional teams for each new store opening and related events and plans
  • Partner with the Media and Digital Marketing teams to research industry and customer to provide recommendations to marketing campaigns and creative content and copy
  • Review digital marketing campaign results and recommend adjustments 


Agency Collaboration & Management


  • Support the management of marketing third party / agency resources as needed to develop Marketing campaign concepts


People Management


  • Oversee the Marketing Specialist(s) and/or Supervisor(s) in their day-to-day activities and coach them on performance and professional development



Reuired Skills


  • Digital Experience
  • Strong communication skills
  • Excellent project management skills and attention to detail
  • Organization and multi-tasking skills
  • Campaign production knowledge
  • Highly motivated/ambitious and a new idea generator
  • Experience with ecommerce is preferred


Minimum Experience


  • 6-8 years of ad agency or client side Advertising/Marketing experience
  • Agency and/or retail experience is preferred



What's In It For You?

TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.


TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Nearest Major Market: Framingham
Nearest Secondary Market: Boston

Job Segment: Merchandising, Strategic Planning, Marketing Manager, Manager, Marketing, Retail, Strategy, Management