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Online Content Officer

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Date: 17-Jun-2022

Location: Watford, South East England, GB

Company: TJX Companies, Inc.

Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners.With variety comes plenty of surprises—our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?
 

Job Summary

The Online Content Officer is responsible for the implementation and delivery of the digital content calendar for TK Maxx.com.  In this role, you will contribute to delivering the online trading and brand plans through the development, build and execution of all web content across our European sites. Working alongside the Content Manager, this role partners closely with Brand and Marketing, to ensure all content aligns with omnichannel and brand priorities, and Digital Product Development and IT, to drive the CMS improvement plan and ensure the smooth delivery of all site content.

 

Key Responsibilities

Digital Content Planning

  • Responsible for implementing the digital content plan for TJX’s online transactional businesses across all countries, banners and devices
  • Support and optimise the planning, briefing and delivery processes of all online content across key business functions
  • Works with the Content Manager to propose changes to and build out the content production process and workflows to ensure we’re creating the highest quality content on a regular basis
  • Supports in planning and developing the digital content calendar, keeping a holistic view across Ecommerce content to support a balance of product and brand focuses. This involves a close partnership across Ecommerce teams and cross-functionally:
  • Partners with Online Trading team to translate Ecom trading calendar into weekly content plan for websites and apps (Homepage, CLPs, Cross Selling boxes etc.)
  • Define and execute the content plan for all brand and static elements of the site (CR, Treasure, Gift Cards, Customer Services, Store Locator, Careers etc.)
  • Partners with Customer Shopping Experience to ensure all site content aligns with omnichannel marketing plans where appropriate and possible (e.g. CR, Brand Campaigns)
  • Partners with key Marketing channels to support traffic driving initiatives, ensuring the content strategy aligns with keyword, SEO and digital media strategies.
  • Partner with in-house SEO team and SEO agency to support SEO content calendar, which includes building SEO content and setting standards for SEO best practice across European sites
  • Uses insight to ensure website content supports business KPI’s and contributes to customer conversion. Able to deliver analysis and make recommendations to key stakeholders to improve onsite content including A/B testing opportunities
  • Takes a data-driven approach and understand which content performs best and why.  Proactively seeks support from UX team and insight and analytics teams to identify improvements to website content

 

CMS Management and Roadmap

  • Responsible for the build and management of all product, brand and static web content on TKMaxx.com, ensuring cross-browser and cross-device compatibility of all content delivered. This includes the Homepage, Category Landing Pages, Brand and SEO content pages, and information pages (e.g. Customer Help pages, Product recall).
  • Responsible for timely briefing of all website assets into the Digital Creative team and timely and accurate build of content to the website.
  • Works with the Content Manager and Optimisation team to develop, build and execute the site content personalisation and A/B testing strategy, helping understand customer engagement and contribute towards content improvement
  • Define and maintain a CMS roadmap with prioritised content requirements, partnering with Digital Product Development to stakeholder these priorities and contribute to the Ecommerce Digital roadmap.
  • Contribute and make recommendations to wider Digital Product Development projects involving CMS (e.g. Accessibility).
  • Identify and escalate website defects and partner closely with Digital IT Operations to ensure the smooth delivery of onsite content to live environment
  • Partner with the Change and Digital Product Development teams to provide training and ongoing support to other CMS users in the business

 

Other Responsibilities

  • Build and maintain strong relationships with key business partners including internal Ecommerce teams (Online Trading, Online Optimisation and Digital Product Development), Digital Creative, Brand and Marketing COEs, Customer Services, Digital IT Operations and Test & Insight teams
  • Keep abreast of competitor behaviour and market trends.  Review competitor websites, social channels and industry news.
  • Drive personal development and identify opportunities for continuous improvement in team and function
  • Build off-price awareness in self and others by seeking out opportunities to learn from peers and partners in other functions

 

Key Skills, Knowledge & Experience

  • Experience of HTML and CSS (beginner/intermediate) essential
  • Experience of working with content management systems (CMS) in a digital environment advantageous
  • Knowledge of SEO principals and best practice is desirable
  • Strong attention to detail and the ability to work under pressure and to tight deadlines
  • Excellent planning and organisation skills, with the ability to prioritise own workload and re-prioritise across tasks as required by the team
  • Excellent influencing, relationship building and communication skills
  • Ability to communicate effectively; work well with a team and have a pro-active, ‘can-do’ attitude
  • Enthusiastic, with a passion for the work, building relationships and our organisation
  • Strong customer facing approach
  • Ability to use insight and evaluate website analytics tools (e.g. Google Analytics) to improve website content
  • Results-orientated

Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.

We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.
                          
We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation. 


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